S17E5 – Strategizing (a case study)
We’ve been discussing “digital-first” bizdev and marketing for a bit now… and we’re getting even more into the weeds of the concept with this one: Ash and Flo discuss how you might derive a “digital-first” marketing strategy using a real-world example from Flo to keep things (hopefully) helpful and practical. Do give it a listen and tell us what you think?