unbillable hours – the podcast

the podcast

Fresh episodes (yay!):

S11E5 – Bizdev 2022

How should firms do business development in 2022? Ash, Flo and their guest Luk Smeyers discuss this very question from the two perspectives of “the business” and “marketing,” and share their answers. Recorded in front of an awesome live audience!

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S11E5 – Bizdev 2022

How should firms do business development in 2022? Ash, Flo and their guest Luk Smeyers discuss this very question from the two perspectives of “the business” and “marketing,” and share their answers. Recorded in front of an awesome live audience!

Read More »

S11E4 – Funnel repairs

Whether you believe in the “marketing funnel” or not – Ash and Flo think it’s still a helpful, practical concept… and they’re also convinced most consulting firms could improve theirs. How, exactly? Well… here are their tips:

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S11E3 – Marketing plays

We’ve been speaking a lot about why marketing is so critical to consultancy growth… so let’s move on – and talk about how to market your firm in 2022! In S11E3, Ash and Flo discuss all things lead-gen vs. demand gen, and which “marketing play” is the best one for your consultancy.

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S11E2 – (R) Stakeholder management

You manage projects, right? So how’s your stakeholder management? In this re-broadcast of one of our S1 episodes, Ash and Flo riff on why things like stakeholder mapping and comms tend to be, uh, underutilized in consultancy marketing efforts, and how you can do better to save yourself some headaches.

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S11E1 – The answer

Ever heard the question, “so what does marketing even do for the firm?” If yes, you’re not alone. And if you still need a compelling way to reply, this episode will help. Listen in to hear Ash and Flo break down “the answer”:

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S10E5 Must-have mechanisms

Getting your marketing strategy right can make or break your firm … so let’s ensure you’re getting it right! Ash and Flo give you the 10 capabilities – or “mechanisms” every consulting firm should have within its marketing function.

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S10E4 – Marketing marketing (again)

Ash and Flo revisit the – highly important – issue of marketing marketing, internally. How do you make a compelling case to shift to a more strategic, marketing-driven bizdev model? Spoiler: by having three very specific conversations …

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S10E3 – Teething issues

Helping a firm grow some serious “strategic marketing fangs” isn’t for the faint of heart. Ash and Flo discuss the phases you’ll have to push through if you’re to build a strategic marketing capability for your firm – and share tips for how to do it.

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