S24E4 – Communicating value
unbillable hours – the podcast It’s funny, isn’t it? Consulting, as an industry, is all about “creating value” – and yet, so many firms struggle
Fresh episodes (yay!):
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S24E4 – Communicating value
unbillable hours – the podcast It’s funny, isn’t it? Consulting, as an industry, is all about “creating value” – and
S24E3 *Minisode* – Planning properly
unbillable hours – the podcast We’re sorry… did someone just say their firm’s marketing planning “s#cks?” No biggie, friend –
S24E2 – Creating PoVs
Does your firm have a “Point-of-View?” No? Or: not sure? Well, then it’s high time we change all of that – starting with this very episode: Listen to Ash and Flo explain what a “PoV” is, why you need one, and how to create yours:
S24E1 – Measuring TL success
unbillable hours – the podcast You’ve spent all this effort on your firm’s thought leadership efforts… so what did you
S23E5 – SLA’ing marketing (or not)
unbillable hours – the podcast Whenever there are alignment issues between marketing and “the business” in a consultancy, marketing should
S23E4 – Visible experts
unbillable hours – the podcast Imagine all your firm’s subject matter experts were, like, really visible and influential online. What
S23E3 – Finding flaws
Still not happy with your consultancy’s marketing performance? Then follow Ash and Flo along the causal chain of issues causing your pain – in this full-fledged “causal chain analysis” where, when, and how professional services marketing breaks down.
S23E2 – Predicting outcomes
unbillable hours – the podcast We’re revisiting all things KPI, targets, and measurement in this one… and Flo and Ash