We’ve been speaking a lot about why marketing is so critical to consultancy growth… so let’s move on – and talk about how to market your firm in 2022! In S11E3, Ash and Flo discuss all things lead-gen vs. demand gen, and which “marketing play” is the best one for your consultancy.
You manage projects, right? So how’s your stakeholder management? In this re-broadcast of one of our S1 episodes, Ash and Flo riff on why things like stakeholder mapping and comms tend to be, uh, underutilized in consultancy marketing efforts, and how you can do better to save yourself some headaches.