unbillable hours – the podcast

the podcast

Fresh episodes (yay!):

S8E4 – Production processes

Enough with the planning already – it’s time to start implementing everything you’ve said you’d deliver in 2022! But… wait: What was the best way to get from “planning” to “traction” without dropping too many balls again? Ash and Flo discuss a process you might like to copy:

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S8E4 – Production processes

Enough with the planning already – it’s time to start implementing everything you’ve said you’d deliver in 2022! But… wait: What was the best way to get from “planning” to “traction” without dropping too many balls again? Ash and Flo discuss a process you might like to copy:

Read More »

S8E3 – CRM 101

We’re back for the new year – and we’re not alone! Kira Tchernikovsky joins Ash and Flo to kick off 2022 with some practical advice around how to work with (and in) your firm’s CRM. Listen in to hear how you could start working with hard sales and business data in the new year!

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S8E1 – Resignation woes

Oh, my … recruitment – hiring – retention – ouch! Professional services firms (and their marketing teams) struggle with “The Great Resignation”, too – and Ash and Flo discuss a few ideas for dealing with it. Check it out!

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S7E5 – Reading habits

Trust us: If you create any “Thought Leadership” content at all, you’ll not want to miss this episode. Because in it, Ash and Flo hear from Andrew Rogerson, who regularly surveys executives about their TL expectations, preferences, and, yes: reading habits. Listen in to learn what your clients want to read, and how!

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S7E4 – Saying no

Truth: If you work in consultancy marketing, you will get sh#tty requests at times – asks for stuff neither you nor your time should spend any time on. So… how do you say “no” to these when they come your way – constructively?

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S7E3 – Hiring agencies

Ah, yes – agencies. They can be key players driving epic success, and often are. Or … they can struggle, and don’t help much at all – in which case, it’s often our (the firm marketers’) fault. So, let’s try to do better – and be smart about when, why, and how to hire them:

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S7E2 Publishing excellence

We’ve all at least dabbled in thought leadership, right? And we’ve all wondered “how do you, like, really hit this out of the park?” at least once. Well… in this episode, Ash and Flo speak to someone who has some answers, and the track record to go with them. Listen to their chat with Neelima Mahajan, corporate publishing expert and current editor-in-chief of Roland Berger’s “Think:Act” magazine here:

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