unbillable hours – the podcast

the podcast

Fresh episodes (yay!):

S15E3 – Improving visibility

Ash and Flo have discussed “positioning” and “messaging” a number of times, and in a number of episodes. But how, exactly, should firms “get the word out” once they’ve defined it – and improve the visibility of their story and services? Listen to hear their two-part answer here:

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S15E3 – Improving visibility

Ash and Flo have discussed “positioning” and “messaging” a number of times, and in a number of episodes. But how, exactly, should firms “get the word out” once they’ve defined it – and improve the visibility of their story and services? Listen to hear their two-part answer here:

Read More »

S15E2 – Recession-proofing marketing

It’s pretty clear we’re headed for a broad, cross-industry downturn at this point… so, how should firm marketers respond? Ash and Flo discuss why changing your messages and offering is a must at this point, and how you should think about cutting cost within your own function.

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S15E1 – Landing messaging

Let’s say you’ve just finished all the exciting work to create new messaging for your firm or practice – how should you go about “landing it,” i.e., publicizing it within the firm… and your markets?

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S14E4 – Client cases

They’re the pillar of every consultancy’s marketing strategy – and they’re also pretty darn difficult to get right: Client case studies (or: “cases”)! If you’re struggling with getting enough of them together for your efforts, then this episode might help:

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S14E3 – Driving value

Does “better marketing” mean “increased value” for the firm? We asked Michelle Swan, a partner at growth equity firm Tercera.io, because she a) knows marketing, and b) invests in professional services firms:

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S14E1 – Developing offers

Many consultancies get stuck in a “commodity positioning” because they’re merely selling their capability – and not a pre-structured, pre-packaged offering. In this episode, Ash and Flo discuss a process you might use to spring your firm from this trap. Care to tune in? 

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S13E5 – Answering FAQs

Have a burning question about professional services marketing, about or a career in the field? Then listen to this episode, because Ash and Flo might answer it … in their first ever “answering somewhat-random, web scraped questions” show (a.k.a. “the reddit episode”):

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S13E4 – Finding insights

If you’ve been listening to “unbillable hours,” you know Ash and Flo keep going on about how consultancy marketers need to “bring client insight to everything they do.” So, here are 11 tips for where you could find some – even without a budget.

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