S24E4 – Communicating value
unbillable hours – the podcast It’s funny, isn’t it? Consulting, as an industry, is all about “creating value” – and yet, so many firms struggle
unbillable hours – the podcast It’s funny, isn’t it? Consulting, as an industry, is all about “creating value” – and yet, so many firms struggle
Continuing our miniseries about “digital-first” marketing strategies, Ash and Flo discuss the now-more-important-than-ever discipline of “client journey design” … and share 10 questions consultancy marketers should ask themselves:
We’ve been discussing “digital-first” bizdev and marketing for a bit now… and we’re getting even more into the weeds of the concept with this one: Ash and Flo discuss how you might derive a “digital-first” marketing strategy using a real-world example from Flo to keep things (hopefully) helpful and practical. Do give it a listen and tell us what you think?
unbillable hours – the podcast For this episode, we revisit a concept you’ve just heard about: “Digital-first” business development, marketing
unbillable hours – the podcast Alright, alright: It’s the new year, so we should spend at least some time thinking
It’s the New Year – and, therefore, time to reflect on how to improve our consultancy marketing game in the next 12 months. But Ash and Flo are still on PTO, and, frankly, still a bit lazy… So they turn to the GPT3-Chatbot to ask it which mistakes they should avoid in 2023.
Ever wondered “how the sausage gets made?” Like, you know, as in: this podcast is the sausage, and our processes (and results) are the “how”? Well, you’re in luck, because Ash and Flo are about to share it all in this episode…
unbillable hours – the podcast Ever felt like “writing proposals” was kind of broken at your consultancy? You’re not alone.
unbillable hours – the podcast Ash and Flo kick off the first season by discussing the very basic, uh, basics: