unbillable hours – the podcast

S22E2 *Minisode* – Getting specific

“Specificity” is crucial in all things consultancy marketing: Ideal client profiles, firm positioning, service design, messaging … etc. So, how can marketers get as specific as they should be? Ash and Flo discuss a framework they’ve found in the wild and which you might find helpful:


See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!


Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota


Have a view? Let us know!

We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!