You manage projects, right? So how’s your stakeholder management? In this re-broadcast of one of our S1 episodes, Ash and Flo riff on why things like stakeholder mapping and comms tend to be, uh, underutilized in consultancy marketing efforts, and how you can do better to save yourself some headaches.
“Link marketing to revenue” is much easier said then done – so. how can you work towards it? Listen to Ash and Flo discuss how you should break your measurement efforts into “phases” and progress from measuring cost and efforts to conversions, to business metrics.
How can you help the practice create better content, more consistently, and at higher frequency? If you’ve ever asked yourself this question, listen to this episode – because we went and asked SGP Lab’s Stephen G. Pope, who has all the answers (including TikTok stuff!).