Whether your firm is considering partnering with another vendor or its pushing to “rise through the tiers” of an existing partnership: You’ll likely get asked about how marketing might help to make the consultancy a more valuable partner. Well… we’ve got you covered (of course)!
“Ok, what are we doing for Father’s Day tomorrow,” asks the managing partner for the first time ever as he steps into the marketing office… the evening before. Ever had something like that happen to you? Then listen to our tips for preventing it from happening ever again here:
Is your marketing function providing in-house trainings to consulting colleagues? If not… you might want to consider changing that. Listen to Ash’s and Flo’s reasons for why marketers should train consultants and their tips for how and in what. They even share some tips for how to get your ”training service” started!
It’s still an under-utilized source of differentiation, marketing success, and firm growth: Proper market segmentation. We mean the kind where you DON’T just go after entire industries but create much more helpful sub-segments to increase your marketing’s effectiveness. And in this minisode, we explain how you can get to them by viewing your market through four simple “lenses.”
Next up: How to map your consultancy’s content to the service buying journey of your ideal clients, and improve the effectiveness of your inbound efforts (like, literally, that’s what’s in this week’s minisode: We discuss the why, how, and what to watch out for when mapping your content to your clients’ service buying journey… let’s go!):
We speak about “stakeholder engagement” a lot on this podcast. And in this episode, Ash and Flo bring it home – to “corporate comms.” Listen to hear their views and tips around working with the function to improve your marketing results!
In this episode, Ash and Flo chat about the difficulties of getting your organic social media posts to work these days… and then share a framework that helps you write effective posts. Plus, we also talk about how AI-generated content can help optimize your posts…
Need new insights, content ideas – or even content pieces? Don’t go off and reinvent the wheel… use the assets your firm already has instead! Our seven tips for “where to find” ideas, expertise, and collateral you can repurpose will help:
We’re not saying this is always the case… BUT: Sometimes, when consultancy marketing efforts seem to “not do much,” it’s not marketing’s (or: marketers’) fault – but the consequence of misconceptions. Here’s more: