S33E3 – Recapping 2024 (Partnerships edition)
unbillable hours – the podcast In a year where many consultancies struggled, US martech boutique “Stitch” crushed it. Their secret? Intentionally designing a strategy around
unbillable hours – the podcast In a year where many consultancies struggled, US martech boutique “Stitch” crushed it. Their secret? Intentionally designing a strategy around
Has your firm “productized” its services yet? If not, then this episode will hopefully change that – because our guest, Luk Smeyers, explains not only why you should do it and to which ends – but also shares tips for getting started:
unbillable hours – the podcast It’s funny, isn’t it? Consulting, as an industry, is all about “creating value” – and
unbillable hours – the podcast We’re sorry… did someone just say their firm’s marketing planning “s#cks?” No biggie, friend –
Does your firm have a “Point-of-View?” No? Or: not sure? Well, then it’s high time we change all of that – starting with this very episode: Listen to Ash and Flo explain what a “PoV” is, why you need one, and how to create yours:
unbillable hours – the podcast You’ve spent all this effort on your firm’s thought leadership efforts… so what did you
unbillable hours – the podcast Whenever there are alignment issues between marketing and “the business” in a consultancy, marketing should
unbillable hours – the podcast Imagine all your firm’s subject matter experts were, like, really visible and influential online. What
Still not happy with your consultancy’s marketing performance? Then follow Ash and Flo along the causal chain of issues causing your pain – in this full-fledged “causal chain analysis” where, when, and how professional services marketing breaks down.