Care for a case study in “firm marketing, done right”? We spoke with Thomas Rohrbach, co-founder and MD at NEONEX, a German industry digitalization consultancy, and Noah Haxel, the firm’s marketing manager. Together, we discuss NEONEX’ marketing strategy and brand-building journey, its focus on “positioning” – and why they offer “packaged” consulting services with pricing (!) on their website.
Here’s the thing: You’ll never be able to do effective marketing if “the business” doesn’t do their part to build “authority” for the practice. But… how, exactly, do they do that? We’ve asked former consulting executive and authority expert Luk Smeyers – and he had some answers you wouldn’t want to miss!
Enough with the planning already – it’s time to start implementing everything you’ve said you’d deliver in 2022! But… wait: What was the best way to get from “planning” to “traction” without dropping too many balls again? Ash and Flo discuss a process you might like to copy:
We’re back for the new year – and we’re not alone! Kira Tchernikovsky joins Ash and Flo to kick off 2022 with some practical advice around how to work with (and in) your firm’s CRM. Listen in to hear how you could start working with hard sales and business data in the new year!