S28E5 – Effectuating (!) programs
unbillable hours – the podcast Ash and Flo kick off the first season by discussing the very basic, uh, basics: Defining how marketing contributes to
unbillable hours – the podcast Ash and Flo kick off the first season by discussing the very basic, uh, basics: Defining how marketing contributes to
unbillable hours – the podcast It’s funny, isn’t it? Consulting, as an industry, is all about “creating value” – and
unbillable hours – the podcast We’re sorry… did someone just say their firm’s marketing planning “s#cks?” No biggie, friend –
Does your firm have a “Point-of-View?” No? Or: not sure? Well, then it’s high time we change all of that – starting with this very episode: Listen to Ash and Flo explain what a “PoV” is, why you need one, and how to create yours:
unbillable hours – the podcast You’ve spent all this effort on your firm’s thought leadership efforts… so what did you
unbillable hours – the podcast Whenever there are alignment issues between marketing and “the business” in a consultancy, marketing should
unbillable hours – the podcast Imagine all your firm’s subject matter experts were, like, really visible and influential online. What
Still not happy with your consultancy’s marketing performance? Then follow Ash and Flo along the causal chain of issues causing your pain – in this full-fledged “causal chain analysis” where, when, and how professional services marketing breaks down.
unbillable hours – the podcast We’re revisiting all things KPI, targets, and measurement in this one… and Flo and Ash