S31E1 Rethinking productization
unbillable hours – the podcast Yes, we’ve discussed productizing before on this podcast… but we hadn’t done so with Eisha Tierney Armstrong yet, who literally
unbillable hours – the podcast Yes, we’ve discussed productizing before on this podcast… but we hadn’t done so with Eisha Tierney Armstrong yet, who literally
unbillable hours – the podcast Ever heard of “Rainmakers” – the bizdev champions of the services world? HBR published a
unbillable hours – the podcast As we inch closer to the end of the year… how about you review ALL
unbillable hours – the podcast Allright, so you’ve played around with ChatGPT, and even installed Discord to get to test
We’ve previously referred to consultancy marketing’s key objective as “building trust with strangers,” but, uh, didn’t really answer the question how, exactly, you’d go about doing it… so Ash and Flo speak to “The B2B Marketer” Martin Williams, who has the very framework you’ll need:
Has your firm “productized” its services yet? If not, then this episode will hopefully change that – because our guest, Luk Smeyers, explains not only why you should do it and to which ends – but also shares tips for getting started:
unbillable hours – the podcast It’s funny, isn’t it? Consulting, as an industry, is all about “creating value” – and
unbillable hours – the podcast We’re sorry… did someone just say their firm’s marketing planning “s#cks?” No biggie, friend –
Does your firm have a “Point-of-View?” No? Or: not sure? Well, then it’s high time we change all of that – starting with this very episode: Listen to Ash and Flo explain what a “PoV” is, why you need one, and how to create yours: