unbillable hours – the podcast

S25E1 – Building trust (with strangers)

We’ve previously referred to consultancy marketing’s key objective as “building trust with strangers,” but, uh, didn’t really answer the question how, exactly, you’d go about doing it… so Ash and Flo speak to “The B2B Marketer” Martin Williams, who has the very framework you’ll need:


See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!


Episode Guest: Martin J. Williams, founder, The B2B Marketer

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota


Have a view? Let us know!

We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!