unbillable hours – the podcast

the podcast

Fresh episodes (yay!):

S14E4 – Client cases

They’re the pillar of every consultancy’s marketing strategy – and they’re also pretty darn difficult to get right: Client case studies (or: “cases”)! If you’re struggling with getting enough of them together for your efforts, then this episode might help:

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S14E3 – Driving value

Does “better marketing” mean “increased value” for the firm? We asked Michelle Swan, a partner at growth equity firm Tercera.io, because she a) knows marketing, and b) invests in professional services firms:

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S14E1 – Developing offers

Many consultancies get stuck in a “commodity positioning” because they’re merely selling their capability – and not a pre-structured, pre-packaged offering. In this episode, Ash and Flo discuss a process you might use to spring your firm from this trap. Care to tune in? 

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S13E5 – Answering FAQs

Have a burning question about professional services marketing, about or a career in the field? Then listen to this episode, because Ash and Flo might answer it … in their first ever “answering somewhat-random, web scraped questions” show (a.k.a. “the reddit episode”):

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S13E4 – Finding insights

If you’ve been listening to “unbillable hours,” you know Ash and Flo keep going on about how consultancy marketers need to “bring client insight to everything they do.” So, here are 11 tips for where you could find some – even without a budget.

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S13E3 – Driving research

Let’s say you’re finally there – and have an issue, some questions, and even a nice budget to drive… your first extensive market or thought leadership research program. How’d you do it? And how would you ensure success? We asked someone who knows because he does these things for a living:

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S13E2 – Unit economics

You can say “marketing is an investment!” as often as you like – you’ll likely not convince practice leaders unless you back your assertion up with some hard, hard numbers. But… which numbers? And, how to get them? Listen to this step-by-step walkthrough by Ash and Flo to learn how to use “unit economics” to make your case:

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S13E1 – Changing course

So you’re halfway through your consulting firm’s marketing plan for the year – and suddenly, things shift. Now, you have to react, re-plan, and course-correct. How, exactly, do you do that? Ash and Flo share a framework of steps you can take, and even through in the odd book recommendation:

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