S28E5 – Effectuating (!) programs
unbillable hours – the podcast Ash and Flo kick off the first season by discussing the very basic, uh, basics: Defining how marketing contributes to
unbillable hours – the podcast Ash and Flo kick off the first season by discussing the very basic, uh, basics: Defining how marketing contributes to
unbillable hours – the podcast Consultancies grow through “stages,” just like every other business. But which stages exactly – and
unbillable hours – the podcast “Why don’t professional services firms win work?” Turns out this question – which is (almost)
Whether your firm is considering partnering with another vendor or its pushing to “rise through the tiers” of an existing partnership: You’ll likely get asked about how marketing might help to make the consultancy a more valuable partner. Well… we’ve got you covered (of course)!
unbillable hours – the podcast Ever heard of “Rainmakers” – the bizdev champions of the services world? HBR published a
unbillable hours – the podcast As we inch closer to the end of the year… how about you review ALL
unbillable hours – the podcast Allright, so you’ve played around with ChatGPT, and even installed Discord to get to test
We’ve previously referred to consultancy marketing’s key objective as “building trust with strangers,” but, uh, didn’t really answer the question how, exactly, you’d go about doing it… so Ash and Flo speak to “The B2B Marketer” Martin Williams, who has the very framework you’ll need:
Has your firm “productized” its services yet? If not, then this episode will hopefully change that – because our guest, Luk Smeyers, explains not only why you should do it and to which ends – but also shares tips for getting started: