A lot gets said about “BizDev,” but much of it comes in the form of tactical tips. Surely, there must be a comprehensive strategy and method for it, too? We asked Costas Papaikonomou, who recently wrote a book about both. His central hypothesis: Talk to lots of people over decaf, and often!
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Credits
Episode guest: Costas Papaikonomou, co-founder, Happen, and author of – among other things – “The Magic Ingredient: Business Development for Creative Professionals.“
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Notes
Have a view? Let us know!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!