Yes, we’ve discussed productizing before on this podcast… but we hadn’t done so with Eisha Tierney Armstrong yet, who literally wrote the book about it. So, Ash and Flo invited her on – and she kindly hopped on to share what she knows about structuring, templatizing, and tech-enabling services before building entire “products.” A Highly recommended listen!
See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!
Episode guest: Eisha Tierney Armstrong, co-founder Vecteris and author, “Productize.”
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!