“Link marketing to revenue” is much easier said than done – so, how can you work towards it? Listen to Ash and Flo discuss how you should break your measurement efforts into “phases” and progress from measuring cost and efforts to conversions, to business metrics.
See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!