“Link marketing to revenue” is much easier said than done – so, how can you work towards it? Listen to Ash and Flo discuss how you should break your measurement efforts into “phases” and progress from measuring cost and efforts to conversions, to business metrics.
Apps
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Credits
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Notes
Have a view? Let us know!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!