You can say “marketing is an investment!” as often as you like – you’ll likely not convince practice leaders unless you back your assertion up with some hard, hard numbers. But… which numbers? And, how to get them? Listen to this step-by-step walkthrough by Ash and Flo to learn how to use “unit economics” to make your case:
See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!