You can say “marketing is an investment!” as often as you like – you’ll likely not convince practice leaders unless you back your assertion up with some hard, hard numbers. But… which numbers? And, how to get them? Listen to this step-by-step walkthrough by Ash and Flo to learn how to use “unit economics” to make your case:
Apps
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Credits
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Notes
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We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!