unbillable hours – the podcast

S13E2 – Unit economics

You can say “marketing is an investment!” as often as you like – you’ll likely not convince practice leaders unless you back your assertion up with some hard, hard numbers. But… which numbers? And, how to get them? Listen to this step-by-step walkthrough by Ash and Flo to learn how to use “unit economics” to make your case:


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We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!