unbillable hours – the podcast

S14E3 – Driving value

Does “better marketing” mean “increased value” for the firm? We asked Michelle Swan, a partner at growth equity firm Tercera.io (which invests in professional services firms). Listen in to her answer, view – and tips for marketers seeking to help build true firm value here:


See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!


Episode guest: Michelle Swan, partner, Tercera.io

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota


Have a view? Let us know!

We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!