Does “better marketing” mean “increased value” for the firm? We asked Michelle Swan, a partner at growth equity firm Tercera.io (which invests in professional services firms). Listen in to her answer, view – and tips for marketers seeking to help build true firm value here:
See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!