unbillable hours – the podcast

S20E2 *Minisode* – Mapping content

Next up: How to map your consultancy’s content to the service buying journey of your ideal clients, and improve the effectiveness of your inbound efforts (like, literally, that’s what’s in this week’s minisode: We discuss the why, how, and what to watch out for when mapping your content to your clients’ service buying journey… let’s go!):


See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!


Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota


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We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!