unbillable hours – the podcast

S21E2 – Remodeling marketing

And here it is (finally, sigh!): In this episode, Ash and Flo present their model for what, exactly, “strategic” consultancy marketing is and how it works within a firm. It’s a bit of a tying together of lots of loose ends from previous episode into something coherent – and we sure hope it’ll be helpful to you and your work.

June 9, 2023

Apps

See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!

Credits

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota

Notes

Link to Jeff McKay’s two “schools” of marketing.
Link to E. Jerome McCarthy’s “Basic marketing, a managerial concept” (McCarthy, not Porter, introduced the “4P” marketing mix model Ash and Flo refer to).

Have a view? Let us know!

We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!