Ah, the buyer’s journey … a classic! Ash and Flo revisit the topic, and discuss where consulting firms might be missing “journey-related” opportunities. Plus, Ash, uh, gets into why “integrated planning” ≠ “strategic planning”.
See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!