It’s a common but tough one for firm marketers: how do you sell something as complex, hard, and often misunderstood as “transformation”? We asked Sach Gajree, Head of Transformation at Kyocera UK (and therefore “on the client side”) how he thinks we should do it. Brilliant insights inside!
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Credits
Episode guest: Sach Gajree, Head of Transformation, Kyocera Document Solutions UK.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Notes
Have a view? Let us know!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!