At last … we get to discuss the big one: “Thought Leadership”, the key discipline within all things professional services marketing. We reached out to PwC’s Paul Barbagallo to hear how he thinks firms should design both their TL programs and individual pieces – and he had lots of answers. So, grab a pen and a notebook… and listen in?
See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!