unbillable hours – the podcast

S4E2 – Thought Leadership

At last … we get to discuss the big one: “Thought Leadership”, the key discipline within all things professional services marketing. We reached out to PwC’s Paul Barbagallo to hear how he thinks firms should design both their TL programs and individual pieces – and he had lots of answers. So, grab a pen and a notebook… and listen in?


See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!


Episode guest: Paul Barbagallo, Senior Editor, Global Integrated Content at PwC.

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota


Have a view? Let us know!

We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!