At last … we get to discuss the big one: “Thought Leadership”, the key discipline within all things professional services marketing. We reached out to PwC’s Paul Barbagallo to hear how he thinks firms should design both their TL programs and individual pieces – and he had lots of answers. So, grab a pen and a notebook… and listen in?
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Credits
Episode guest: Paul Barbagallo, Senior Editor, Global Integrated Content at PwC.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Notes
Have a view? Let us know!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!