Consulting firms tend to be sales-driven. But… almost all of them also need marketing to grow beyond a certain size. So – how do you “switch on” the function, a strategy, and programs which work? We asked Mark Cowan, co-founder of innovation consultancy “happen”, how he did it back in the day – and he had some very surprising, very thoughtful answers. Don’t miss them!
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Credits
Episode guest: Mark Cowan, friend of the show and co-founder at happen.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Notes
No notes for this one!
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We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!