Consulting firms tend to be sales-driven. But… almost all of them also need marketing to grow beyond a certain size. So – how do you “switch on” the function, a strategy, and programs which work? We asked Mark Cowan, co-founder of innovation consultancy “happen”, how he did it back in the day – and he had some very surprising, very thoughtful answers. Don’t miss them!
See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!