unbillable hours – the podcast

S6E2 – Gettin’ strategic

Can your marketing function ever push beyond the “grunt work” – and graduate from order-taker to strategic advisor? We asked someone who should know: former consultant, firm CMO, and strategy consultant Jeff McKay. He did give us (some) hope – and shared a bunch of tips you should hear:

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We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!