Can your marketing function ever push beyond the “grunt work” – and graduate from order-taker to strategic advisor? We asked someone who should know: former consultant, firm CMO, and strategy consultant Jeff McKay. He did give us (some) hope – and shared a bunch of tips you should hear:
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Credits
Episode guest: Jeff McKay, Founder & CEO, Prudent Pedal.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Notes
Have a view? Let us know!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!