Here’s the thing: You’ll never be able to do effective marketing if “the business” doesn’t do their part to build authority for the practice. But… how, exactly, would they do that? We’ve asked former consulting executive and authority expert Luk Smeyers – and he had some answers you wouldn’t want to miss!
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Credits
Episode guest: Luk Smeyers, founder, “The Visible Authority,” and author of the “Authority” newsletter.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Notes
Have a view? Let us know!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!