S6E4 – Content strategy
It’s 2021… and, therefore, time for more modern, data-informed, and flexible content strategies. But, how, exactly, would you build one of these? We didn’t know … and so asked someone who does: Brad Yale, a data and content strategy expert, stopped by to share his insights setting up, budgeting for, and iterating on content strategies, 21st century-style. It’s ok to take notes!