It’s 2021… and, therefore, time for more modern, data-informed, and flexible content strategies. But, how, exactly, would you build one of these? We didn’t know … and so asked someone who does: Brad Yale, a data and content strategy expert, stopped by to share his insights setting up, budgeting for, and iterating on content strategies, 21st century-style. It’s ok to take notes!
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Credits
Episode guest: Brad Yale, VP, Director of Digital Content Planning & Data at Medical Knowledge Group, and host, producer and editior of the the “Agency” podcast.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Notes
Have a view? Let us know!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!