unbillable hours – the podcast

S6E4 – Content strategy

It’s 2021… and, therefore, time for more modern, data-informed, and flexible content strategies. But, how, exactly, would you build one of these? We didn’t know … and so asked someone who does: Brad Yale, a data and content strategy expert, stopped by to share his insights setting up, budgeting for, and iterating on content strategies, 21st century-style. It’s ok to take notes!


See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!


Episode guest: Brad Yale, VP, Director of Digital Content Planning & Data at Medical Knowledge Group, and host, producer and editior of the the “Agency” podcast.

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota


Have a view? Let us know!

We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!