S22E1 – Account-based marketing
If you haven’t been living under a rock (or stuck at your desk for this one big proposal), you have heard about “ABM.” But what, exactly is it – and how could you make it work for your consultancy?
If you haven’t been living under a rock (or stuck at your desk for this one big proposal), you have heard about “ABM.” But what, exactly is it – and how could you make it work for your consultancy?