S17E3 – Projecting ahead
unbillable hours – the podcast Alright, alright: It’s the new year, so we should spend at least some time thinking about what’s coming in the world of consultancy marketing. Which is why we invited a true industry expert with a firm view on all the trends we should know about: Luk Smeyers, founder of thevisibleauthority.com. […]
S17E2 – Avoiding mistakes
It’s the New Year – and, therefore, time to reflect on how to improve our consultancy marketing game in the next 12 months. But Ash and Flo are still on PTO, and, frankly, still a bit lazy… So they turn to the GPT3-Chatbot to ask it which mistakes they should avoid in 2023.
S16E5 – Starting podcasts
Ever wondered “how the sausage gets made?” Like, you know, as in: this podcast is the sausage, and our processes (and results) are the “how”? Well, you’re in luck, because Ash and Flo are about to share it all in this episode…
S16E4 – Fixing proposals
unbillable hours – the podcast Ever felt like “writing proposals” was kind of broken at your consultancy? You’re not alone. We spoke to Charles Boutens about why the RFP process is so full of friction, how firms might fix it – and how consultancy marketers can help: Apps See, you don’t have to watch this […]
S16E3 Service websites
unbillable hours – the podcast Ash and Flo kick off the first season by discussing the very basic, uh, basics: Defining how marketing contributes to a consulting firm’s growth. Listen in to learn how to explain the value of your work to “the business” … and maybe your parents, too? Apps See, you don’t have […]
S16E2 – Owning problems
unbillable hours – the podcast There’s a key trick you should pull whenever creating a marketing or thought leadership strategy for your firm and practice. And in this episode, Jason Mlicki, a true expert in professional services marketing, explains it in great detail: Apps See, you don’t have to watch this on Youtube – we’re […]
S16E 1 – Building budgets
Ah, a new season, how nice! We should celebrate, and … discuss budgets? Uh, ok… Tune in to hear Ash and Flo discuss which mindset you should bring to the end-of-year cost-projection frenzy, and which steps you could take to build a proper business case for your money:
*Bonus episode* – Engaging people
“Stakeholder management” is so easy to say. But how, exactly, do you do it – and well? Ash and Flo talk to friend of the show, Scott Renneberg, to find out… and Scott has some great tips to share:
S15E5 – Getting commercial
So, how “commercially minded” is your marketing team or function? And how comfortable are you discussing market- and business dynamics with the practice? If the answer is “not very,” – don’t fret: Ash and Flo will talk you through the habits you can build to become business savvy…
S15E4 – Fixing content
So your firm has driven a content program for months with discipline, but you’re still not seeing the expected results? Don’t worry; Ash and Flo have you covered – with their pro tips for fixing your content portfolio (and pieces):