You manage projects, right? So how’s your stakeholder management? In this re-broadcast of one of our S1 episodes, Ash and Flo riff on why things like stakeholder mapping and comms tend to be, uh, underutilized in consultancy marketing efforts, and how you can do better to save yourself some headaches.
See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!
Ash and Flo revisit the – highly important – issue of marketing marketing, internally. How do you make a compelling case to shift to a more strategic, marketing-driven bizdev model? Spoiler: by having three very specific conversations …