unbillable hours – the podcast

S2E5 – Branding something

Surprise release! In this new, “launches on a Wednesday”-episode, Ash takes Flo through his “brand pyramid” framework for branding… well, anyhting, pretty much. Pretty useful if you’ve been tasked to “brand” (or: create messaging for) things like service offerings, a practice… or the firm?


See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!


Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota


Have a view? Let us know!

We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!