Strategic account management – if well executed – is one of the best ways to win new work for a firm. Which is why we invited friend of the show and account strategy expert Ute Wellenberg to explain how she drives effective account planning. And, well … Let’s just say: If your job is to market a consultancy – you can’t miss this episode!
See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!