S21E2 – Remodeling marketing
And here it is (finally, sigh!): In this episode, Ash and Flo present their model for what, exactly, “strategic” consultancy marketing is and how it works within a firm. It’s a bit of a tying together of lots of loose ends from previous episode into something coherent – and we sure hope it’ll be helpful to you and your work.
S21E1 *Minisode* – Planning reactions
“Ok, what are we doing for Father’s Day tomorrow,” asks the managing partner for the first time ever as he steps into the marketing office… the evening before. Ever had something like that happen to you? Then listen to our tips for preventing it from happening ever again here:
S20E5 – Training folks
Is your marketing function providing in-house trainings to consulting colleagues? If not… you might want to consider changing that. Listen to Ash’s and Flo’s reasons for why marketers should train consultants and their tips for how and in what. They even share some tips for how to get your ”training service” started!
S20E4 *Minisode* – Segmenting markets
It’s still an under-utilized source of differentiation, marketing success, and firm growth: Proper market segmentation. We mean the kind where you DON’T just go after entire industries but create much more helpful sub-segments to increase your marketing’s effectiveness. And in this minisode, we explain how you can get to them by viewing your market through four simple “lenses.”
S20E2 *Minisode* – Mapping content
Next up: How to map your consultancy’s content to the service buying journey of your ideal clients, and improve the effectiveness of your inbound efforts (like, literally, that’s what’s in this week’s minisode: We discuss the why, how, and what to watch out for when mapping your content to your clients’ service buying journey… let’s go!):