unbillable hours – the podcast There’s a key trick you should pull whenever creating a marketing or thought leadership strategy for your firm and practice. And in this episode, Jason Mlicki, a true expert in professional services marketing, explains it in great detail: Apps See, you don’t have to watch this on Youtube – we’re […]
Ah, a new season, how nice! We should celebrate, and … discuss budgets? Uh, ok… Tune in to hear Ash and Flo discuss which mindset you should bring to the end-of-year cost-projection frenzy, and which steps you could take to build a proper business case for your money:
“Stakeholder management” is so easy to say. But how, exactly, do you do it – and well? Ash and Flo talk to friend of the show, Scott Renneberg, to find out… and Scott has some great tips to share:
So, how “commercially minded” is your marketing team or function? And how comfortable are you discussing market- and business dynamics with the practice? If the answer is “not very,” – don’t fret: Ash and Flo will talk you through the habits you can build to become business savvy…
So your firm has driven a content program for months with discipline, but you’re still not seeing the expected results? Don’t worry; Ash and Flo have you covered – with their pro tips for fixing your content portfolio (and pieces):
Ash and Flo have discussed “positioning” and “messaging” a number of times, and in a number of episodes. But how, exactly, should firms “get the word out” once they’ve defined it – and improve the visibility of their story and services? Listen to hear their two-part answer here:
It’s pretty clear we’re headed for a broad, cross-industry downturn at this point… so, how should firm marketers respond? Ash and Flo discuss why changing your messages and offering is a must at this point, and how you should think about cutting cost within your own function.
Let’s say you’ve just finished all the exciting work to create new messaging for your firm or practice – how should you go about “landing it,” i.e., publicizing it within the firm… and your markets?
They’re the pillar of every consultancy’s marketing strategy – and they’re also pretty darn difficult to get right: Client case studies (or: “cases”)! If you’re struggling with getting enough of them together for your efforts, then this episode might help:
Does “better marketing” mean “increased value” for the firm? We asked Michelle Swan, a partner at growth equity firm Tercera.io, because she a) knows marketing, and b) invests in professional services firms: