S31E1 Rethinking productization
unbillable hours – the podcast Yes, we’ve discussed productizing before on this podcast… but we hadn’t done so with Eisha Tierney Armstrong yet, who literally wrote the book about it. So, Ash and Flo invited her on – and she kindly hopped on to share what she knows about structuring, templatizing, and tech-enabling services before […]
S30E5 – Stacking propositions
unbillable hours – the podcast Q: “Hey Ash, Flo – would love to implement some of the value proposition stuff you keep talking about. But we’re a 15-practice firm! Where should I even start?” A: “You start by creating multiple propositions. Here, let me show you…” *proceeds to pull out pins, red string, and a […]
S30E4 – Structuring know-how
All consultancies have know-how… but not all of them have it formalized. If your firm is in the latter group – which steps could you take towards a more refined, compelling form of “know-how-packaging”? We asked Curley Thirty Three’s Liam Curley for tips:
S30E3 – Tweaking messaging
unbillable hours – the podcast Ash and Flo discuss a recent think piece from Source Global Research, pointing to interesting changes in professional services buyers’ spending patterns and service buying preferences. Is it time to tweak your firm’s messaging? Apps See, you don’t have to watch this on Youtube – we’re syndicating our podcast through […]
S29E5 – Shaping PoVs
unbillable hours – the podcast Does your consultancy have a point of view on its clients’ industry, business, and challenges yet? No? Well, then, this is the episode for you because in it, Ash and Flo share their framework for distilling one (or several, should you need them). Apps See, you don’t have to watch […]
S28E5 – Effectuating (!) programs
unbillable hours – the podcast Ash and Flo kick off the first season by discussing the very basic, uh, basics: Defining how marketing contributes to a consulting firm’s growth. Listen in to learn how to explain the value of your work to “the business” … and maybe your parents, too? Apps See, you don’t have […]
S28E4 – Categorizing services
unbillable hours – the podcast Are you thinking about your services in the same ways your clients do? And do you use the same words they use to describe them? Well, chances are, you’re not—or not anymore. Prospects’ categories for thinking about and searching for consultancy services are ever-changing, and Source Global Research’s CEO Fiona […]
S28E1 – Buying ads
unbillable hours – the podcast Ever considered LinkedIn ads for your firm or service? We certainly have… and we’ve learned enough about them to understand we’d need to have an expert explain them to us … which is why we invited Hannibal, who was kind enough to share his insights – here you go! Apps […]
S27E3 – Professionalizing bizdev
unbillable hours – the podcast Improving, i.e., focusing, strategizing, and scaling a firm’s business development efforts, can be a somewhat lengthy journey. Soo… how could you fast-track it? Listen to Ash and Flo discuss the journey, its usual stages, and what to do during which to get to where you’d like to be much quicker. Apps […]
S27E2 – Increasing engagement
unbillable hours – the podcast Unhappy with the business results you got from your firm’s content marketing efforts in 2023? Well, then, this is the episode for you! Listen in to hear Ash and Flo discuss where firms tend to go wrong with their content and what they could do to fix it. Includes examples! […]