S11E1 – The answer
Ever heard the question, “so what does marketing even do for the firm?” If yes, you’re not alone. And if you still need a compelling way to reply, this episode will help. Listen in to hear Ash and Flo break down “the answer”:
S10E5 Must-have mechanisms
Getting your marketing strategy right can make or break your firm … so let’s ensure you’re getting it right! Ash and Flo give you the 10 capabilities – or “mechanisms” every consulting firm should have within its marketing function.
S10E4 – Marketing marketing (again)
Ash and Flo revisit the – highly important – issue of marketing marketing, internally. How do you make a compelling case to shift to a more strategic, marketing-driven bizdev model? Spoiler: by having three very specific conversations …
S10E3 – Teething issues
Helping a firm grow some serious “strategic marketing fangs” isn’t for the faint of heart. Ash and Flo discuss the phases you’ll have to push through if you’re to build a strategic marketing capability for your firm – and share tips for how to do it.
S10E2 – Leading thoughts
Bob Buday has been involved in some of the most impressive successes in “thought leadership”. He also just published a book about the discipline – which gave Ash and Flo permission to invite him for an interview 😉…
S10E5 – Measuring success
“Link marketing to revenue” is much easier said then done – so. how can you work towards it? Listen to Ash and Flo discuss how you should break your measurement efforts into “phases” and progress from measuring cost and efforts to conversions, to business metrics.
S9E5 – Content creation
How can you help the practice create better content, more consistently, and at higher frequency? If you’ve ever asked yourself this question, listen to this episode – because we went and asked SGP Lab’s Stephen G. Pope, who has all the answers (including TikTok stuff!).
S9E4 – Firm SEO
Let’s chat about “search”, shall we? Ash and Flo discuss the role of SEO, PPC, etc. in firm marketing, plus some ideas for how to view and use search marketing. Oh, and: They go a bit off script, too … you’ve been warned!
S9E3 – Case study
Care for a case study in “firm marketing, done right”? We spoke with Thomas Rohrbach, co-founder and MD at NEONEX, a German industry digitalization consultancy, and Noah Haxel, the firm’s marketing manager. Together, we discuss NEONEX’ marketing strategy and brand-building journey, its focus on “positioning” – and why they offer “packaged” consulting services with pricing (!) on their website.
S9E2 – Marketing struggles
Let’s talk about the stuff which gets in the way, shall we? Ash and Flo sum up the biggest “marketing struggles” (i.e., challenges around marketing effectiveness) they’ve come across both in their careers, and offer a few pointers for how to overcome them.