In this “workshop session,” Ash, Flo, and friend of the show Ute Wellenberg brainstorm how marketers might help the business “upsell” accounts and win bigger deals through better messaging. Listen to the three build out ideas for a messaging framework, and hear how you could bring it to account teams and strategy meetings early on!
See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too!
We’re always interested in hearing about how other experts think about the ideas we discuss. So, if you have feedback on this episode, or a view on “better” professional services marketing – do reach out!