S9E1 – Building authority
Here’s the thing: You’ll never be able to do effective marketing if “the business” doesn’t do their part to build “authority” for the practice. But… how, exactly, do they do that? We’ve asked former consulting executive and authority expert Luk Smeyers – and he had some answers you wouldn’t want to miss!
S8E5 – Management processes
Continuing their chat about “process stuff,” Ash and Flo share a few insights into how they think about building processes not just for content production, but for running their teams / their team’s day-to-day. Care to listen in?
S8E4 – Production processes
Enough with the planning already – it’s time to start implementing everything you’ve said you’d deliver in 2022! But… wait: What was the best way to get from “planning” to “traction” without dropping too many balls again? Ash and Flo discuss a process you might like to copy:
S8E3 – CRM 101
We’re back for the new year – and we’re not alone! Kira Tchernikovsky joins Ash and Flo to kick off 2022 with some practical advice around how to work with (and in) your firm’s CRM. Listen in to hear how you could start working with hard sales and business data in the new year!
S8E2 – Bizdev magic
unbillable hours – the podcast A lot gets said about “BizDev,” but much of it comes in the form of tactical tips. Surely, there must be a comprehensive strategy and method for it, too? We asked Costas Papaikonomou, who recently wrote a book about both. His central hypothesis: Talk to lots of people over decaf, […]
S8E1 – Resignation woes
Oh, my … recruitment – hiring – retention – ouch! Professional services firms (and their marketing teams) struggle with “The Great Resignation”, too – and Ash and Flo discuss a few ideas for dealing with it. Check it out!
S7E5 – Reading habits
Trust us: If you create any “Thought Leadership” content at all, you’ll not want to miss this episode. Because in it, Ash and Flo hear from Andrew Rogerson, who regularly surveys executives about their TL expectations, preferences, and, yes: reading habits. Listen in to learn what your clients want to read, and how!
S7E4 – Saying no
Truth: If you work in consultancy marketing, you will get sh#tty requests at times – asks for stuff neither you nor your time should spend any time on. So… how do you say “no” to these when they come your way – constructively?
S7E3 – Hiring agencies
Ah, yes – agencies. They can be key players driving epic success, and often are. Or … they can struggle, and don’t help much at all – in which case, it’s often our (the firm marketers’) fault. So, let’s try to do better – and be smart about when, why, and how to hire them:
S7E2 Publishing excellence
We’ve all at least dabbled in thought leadership, right? And we’ve all wondered “how do you, like, really hit this out of the park?” at least once. Well… in this episode, Ash and Flo speak to someone who has some answers, and the track record to go with them. Listen to their chat with Neelima Mahajan, corporate publishing expert and current editor-in-chief of Roland Berger’s “Think:Act” magazine here: