S24E1 – Measuring TL success
unbillable hours – the podcast You’ve spent all this effort on your firm’s thought leadership efforts… so what did you get in return? Here’s how you might get to an answer: Apps See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too! Credits Voices, production, etc. by […]
S23E5 – SLA’ing marketing (or not)
unbillable hours – the podcast Whenever there are alignment issues between marketing and “the business” in a consultancy, marketing should work to fix them. But how? Ash and Flo discuss their views (and potential solutions) in this “workshopping” episode: Apps See, you don’t have to watch this on Youtube – we’re syndicating our podcast through […]
S23E4 – Visible experts
unbillable hours – the podcast Imagine all your firm’s subject matter experts were, like, really visible and influential online. What would that do for your clients and your firm? Oh, and, more importantly: How could you make this vision a reality? Flo asks Liz Harr from Hinge, who just co-published a book about these very […]
S23E3 – Finding flaws
Still not happy with your consultancy’s marketing performance? Then follow Ash and Flo along the causal chain of issues causing your pain – in this full-fledged “causal chain analysis” where, when, and how professional services marketing breaks down.
S23E2 – Predicting outcomes
unbillable hours – the podcast We’re revisiting all things KPI, targets, and measurement in this one… and Flo and Ash share their method and model for building a dashboard that will enable you to predict and report on business outcomes: Apps See, you don’t have to watch this on Youtube – we’re syndicating our podcast through […]
S23E1 – Rethinking content
unbillable hours – the podcast Flo recently hopped onto Alastair McDermott’s “Recognized Authority” podcast to discuss some fresh ideas for consultancy content creation – here’s the replay for you: Apps See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too! Credits Check out the Recognized Authority Podcast […]
S22E5 – Wasting (saving) money
As we’re entering planning season, a lot of us are under pressure to “do more with less” next fiscal… so how do we do it? (HOW?!?). Ash and Flo share some insights around where you might, in fact, find some budget you could save in your current budgets … without hurting your results, of course.
S22E4 – Acing events
unbillable hours – the podcast You’ll be planning events for your consultancy, no? Then you might as well go ahead and listen to this episode, where Ash and Flo get some tips for how to run them well in ’23 by consultancy event expert Lynda Field (she’s awesome!). Apps See, you don’t have to watch […]
S22E3 – Observing ’23
unbillable hours – the podcast Ding-ding-ding… it’s that time of the year! We’ve officially left Q2 behind and, with it, the first half of 2023. And… uh… where are we now? And where are things headed? Ash and Flo discuss 7 observations they’ve made in the first half of this year in a run down […]
S22E2 *Minisode* – Getting specific
unbillable hours – the podcast “Specificity” is crucial in all things consultancy marketing: Ideal client profiles, firm positioning, service design, messaging … etc. So, how can marketers get as specific as they should be? Ash and Flo discuss a framework they’ve found in the wild and which you might find helpful: Apps See, you don’t […]