S26E1 – Becoming partner-able
Whether your firm is considering partnering with another vendor or its pushing to “rise through the tiers” of an existing partnership: You’ll likely get asked about how marketing might help to make the consultancy a more valuable partner. Well… we’ve got you covered (of course)!
S25E5 – Making rain
unbillable hours – the podcast Ever heard of “Rainmakers” – the bizdev champions of the services world? HBR published a piece saying their game is changing. Ash and Flo dove in to figure out how, exactly (spoiler: it’s related to marketing!) Apps See, you don’t have to watch this on Youtube – we’re syndicating our […]
S25E4 – Auditing comms
unbillable hours – the podcast As we inch closer to the end of the year… how about you review ALL your firm’s comms to clients? Like… all of it. No, really – it’s a great idea. Let us explain! Apps See, you don’t have to watch this on Youtube – we’re syndicating our podcast through […]
S25E2 – Leveraging AI
unbillable hours – the podcast Allright, so you’ve played around with ChatGPT, and even installed Discord to get to test Midjourney – but you’re still unclear how, exactly, AI might help you with consultancy marketing in serious ways? Then listen to Alastair McDermott tips for practical, no-nonsense ways of leveraging the tech: Apps See, you […]
S25E1 – Building trust (with strangers)
We’ve previously referred to consultancy marketing’s key objective as “building trust with strangers,” but, uh, didn’t really answer the question how, exactly, you’d go about doing it… so Ash and Flo speak to “The B2B Marketer” Martin Williams, who has the very framework you’ll need:
S24E5 – Productizing services
Has your firm “productized” its services yet? If not, then this episode will hopefully change that – because our guest, Luk Smeyers, explains not only why you should do it and to which ends – but also shares tips for getting started:
S24E4 – Communicating value
unbillable hours – the podcast It’s funny, isn’t it? Consulting, as an industry, is all about “creating value” – and yet, so many firms struggle with communicating what, exactly, they mean by it. Let’s try and fix this with a single episode of this very podcast, shall we? Apps See, you don’t have to watch […]
S24E3 *Minisode* – Planning properly
unbillable hours – the podcast We’re sorry… did someone just say their firm’s marketing planning “s#cks?” No biggie, friend – we’ve got you … with this minisode and the planning framework within: Apps See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too! Credits Voices, production, etc. […]
S24E2 – Creating PoVs
Does your firm have a “Point-of-View?” No? Or: not sure? Well, then it’s high time we change all of that – starting with this very episode: Listen to Ash and Flo explain what a “PoV” is, why you need one, and how to create yours:
S24E1 – Measuring TL success
unbillable hours – the podcast You’ve spent all this effort on your firm’s thought leadership efforts… so what did you get in return? Here’s how you might get to an answer: Apps See, you don’t have to watch this on Youtube – we’re syndicating our podcast through major platforms, too! Credits Voices, production, etc. by […]