S7E1 – Strategic thinking
Ash and Flo take a break from interviewing guests… and discuss why consultancy marketers should be able to think like business strategists instead. Listen in to hear why marketing can’t fix what a sh#tty strategy has broken, and where you should focus on to help mending things.
S6E5 Ask Brian
Like, seriously: Do ask him… or “it,” to be precise: Ask Brian is an AI-Assistant designed to help consultants and consultancy marketers get sh#t done… and it’s finding more and more friends among professionals. We wanted to know what all the fuss was about – so we asked Ask Brian founder and CEO Pavol Sikula to join us and explain. Oh, and we discussed marketing, too!
S6E4 – Content strategy
It’s 2021… and, therefore, time for more modern, data-informed, and flexible content strategies. But, how, exactly, would you build one of these? We didn’t know … and so asked someone who does: Brad Yale, a data and content strategy expert, stopped by to share his insights setting up, budgeting for, and iterating on content strategies, 21st century-style. It’s ok to take notes!
S6E3 – Business alignment
In this “season intermezzo”, Ash and Flo discuss how they (and you) could take some of the insights from previous episodes – and then use it to build that “better alignment with the business” the two of them keep talking about.
S6E2 – Gettin’ strategic
Can your marketing function ever push beyond the “grunt work” – and graduate from order-taker to strategic advisor? We asked someone who should know: former consultant, firm CMO, and strategy consultant Jeff McKay. He did give us (some) hope – and shared a bunch of tips you should hear:
S6E1 – Leadership notes
Ever wondered what the practice leadership thinks about marketing? Well, in this episode, you can hear the answer – from no other than Eric Schaeffer, consultant extraordinaire, published author, and former senior managing director at a major (like, major-major) consulting firm. Listen to him share his notes on firm marketing, and how to manage it!
S5E5 – Upselling, pt. 2
We promised to bring Ute back for a second session during our “Upsell messaging” episode, to flesh out our wild mix of her account planning framework and Flo’s storytelling process. And with this epsiode, we do! Listen in to hear how you the two run workshops to execute our “upselling method” (ahem).
S5E4 – Processes, processes
“You seem sure do talk about processes and frameworks a lot… could you, like, elaborate?” was an excellent question we recently got from a fellow consultancy marketer. And so… we use this episode to elaborate. Listen in to hear which processes we use in the day-to-day!
S5E3 – Service design
And. We. Are. Back! Ash and Flo return from their summer breaks to discuss a book they both read on the beaches of Europe (so to speak) – Lou Downe’s “Good Services.” And, no: this isn’t a paid book promo or anyhting… Just the two of them sharing the best “service marketing” insights from the title.
S5E2 – Recruitment marketing
Continuing our series of “workshop” episodes, Ash and Flo use S5E2 to discuss consultancies’ recruitment marketing – and how to improve it. Why, you ask? Because bringing in fresh talent is a pressing challenge for many firms right now, and marketing can help overcome it. Listen in to hear the two discuss how to fix recruiting content, distribution, job ads, and more – and see if you find some ideas for your practice? They even mention reddit and TikTok!